Prudential Financial, announced today a groundbreaking marketing program to market Prudential’s Long-Term Care Insurance product to Lesbian, Gay, Bi-Sexual, and Transgender (LGBT) Community individuals. This move makes complete sense and is about time that companies wise up and begin to market to the roughly 10% of the population. There is a huge need there for long term care insurance in the LGBT Community simply because most LGTB people do not have children to look after them in their older age. The article appeared in Bussinesswire.com and goes on to state:
“Having choices and protecting retirement assets and personal savings from long term care costs should be important to everyone, however, it may be especially significant for the LGBT community,” said Holtzman. “The reality is the LGBT community lacks the traditional support that married heterosexuals enjoy and as a result face a greater need for long-term care insurance. Our financial professional training program will allow us to deliver a planning experience sensitive to the specific needs of this community.”
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